Latest News

Couponing Drives Retention Rate, Rovertown Reports

Photograph: Shutterstock Rovertown saw an immediate 18% increase in the retention rate of app users once they redeem one coupon, according to a new report by the app platform on mobile app coupons. There are two successful couponing tactics, it said. The first strategy, surprise and delight, constantly changes coupons …

Read More »