Shoppers are only just realising Boots has made a huge change to stores

BOOTS shoppers are just realising the health and beauty retailer has made a huge change to stores and they love it.

As of May 10, Boots Advantage Card holders can now get an extra 10% off on over 6,000 own-brand products.

The retailer said that over 70% of Advantage Card holders typically have one in five items in their basket from own-brand ranges.

The discount is available online and in-store and it will be applied automatically at the checkout.

All products included in the offer will be highlighted for shoppers to see – so you’ll know before you get to check out if you can get the discount.

The realisation caused a stir on social media as some customers were seemingly unaware of the changes.

The post in the Extreme Couponing and Bargains UK group on Facebook read, alongside a celebratory emoticon: “From today in Boots stores with an advantage card, you get 10% off Boots own-brand products every time you shop.”

The post attracted comments from plenty of shoppers tagging their friends.

One Advantage Card holder commented: “I just bought some boots vitamins but wasn’t told about this offer.”

To which someone explained that if she had scanned her Advantage Card the offer would have been automatically applied and will be visible on her receipt.

Another commented: “Your advantage card HAS to be registered, if it’s not it won’t work.”

It comes as Boots has reduced the number of points Advantage Card customers get for every £1 spent – down from four points to three.

However, specific groups of customers will get additional benefits on top of loyalty points.

Over 60s will get eight points for every £1 spent on Boots’ own brand products while Boots Parenting Club members will receive eight points for every £1 spent on baby products.

Meanwhile, students will receive an added 10% discount and Boots Opticians customers on a Contact Lens Rewards Plan will get an extra 10% off Boots own brand products.

Boots has also extended its price lock promise and has frozen 400 essentials until August.

Peter Markey, chief marketing officer, previously said: “Customers want to be rewarded with on-the-spot lower prices and instant value.

“We’ve also noticed that Advantage Card members are now more frequently using their points to buy essentials instead of saving them up.

“We’ve listened and have expanded the scheme to give more instant reward, immediate value and lower prices.”

Boots’ Advantage Card launched in 1997 and celebrated its 25th year in 2022.

Boots operates over 2,200 stores across the UK and employs 51,000 members of staff.

Which other retailers run reward schemes?

Boots isn’t the only retailer that runs reward schemes to entice customers.

Tesco’s Clubcard is popular among its customer base, offering them exclusive prices on a number of products.

Shoppers also get to build up loyalty points which they can use to pay for their next shop or at a number of Tesco’s partners, including Pizza Express and English Heritage.

You get one point for each £1 spent online or in-store after scanning your card or app.

You also get one point for every £2 spent on fuel.

One point equals 1p, but you need a minimum of 150 points to request a voucher.

Crucially, the points you earn are worth triple if you use them at one of Tesco’s partners.

Sainsbury’s also runs its Nectar Card, where shoppers can earn points when they spend money at a Sainsbury’s store, one of their petrol stations or other retailers including eBay and Dulux Decorator Centres.

You can get 1 point per £1 on all qualifying spends at Sainsbury’s supermarkets and online.

You can also collect one point for every one litre of fuel when you fill up at Sainsbury’s petrol stations.

One Nectar Card point is worth 0.5p, so you have to get 200 Nectar points to get £1. 500 points are worth £2.50 at Sainsbury’s.

Lidl also has its own loyalty scheme, as does Morrisons and Asda.