Primark divides shoppers after releasing ‘unique’ Christmas jumper for £16

Shoppers have given their verdict on a rather unique new Christmas jumper. While most retailers are just getting through their Halloween stock, some stores have already begun preparing for Christmas – including Primark.

Some may argue that it’s far too early while others are keen to embrace the festive spirit in advance. Either way, one popular Christmas tradition is to wear festive or winter themed jumpers, with the budget fashion brand selling all sorts.



One particular jumper has already caused a stir on social media after shopper spotted the unusual item in Primark, as reported by the Mirror. Taking to popular Facebook group, Extreme Couponing And Bargains UK, one shopper shared the novel sweater with fellow members.

Jumping on a trend the likes of Lidl, Greggs and Aldi have all already done, Primark’s Christmas jumper features its iconic blue logo all over the front – making it the ideal Christmas buy for anyone who loves Primark. The jumper costs £16 and features illustrations of the retailer’s brown reusable bags and white snowflakes.

Uploading an image of the jumper in store on the Facebook page, shopper Natty Peak wrote: “For all u primarni lovers u know u want one. £16 is a bargain.” The post quickly caught the attention of many, more than one thousand users rushing to give comment their thoughts.

The jumper has led to mixed reviews from shoppers(Image: Natty Peak/Extreme Couponing and Bargains UK)

Karen said: “I need.” Catherine added: “Love it.” Rach tagged a friend and put: “Might have found my new Christmas jumper.” Lewis declared: “We all definitely need one of them.” Heather Hughes wrote: “100% essential and will match gorgeously with uggs”. Alfie Hedges added: “I want it lol.”

However, some seemed unimpressed with the design. Debbie Lyon said: “Not a chance! If they want me to advertise their name on a jumper, they need to pay me to do it and give me the jumper for free.”


Other users couldn’t get over the price of the jumper. Lyn Pearce wrote: “£16 to advertise for them?????” Hazel Moth commented: “£16 is not extreme couponing or bargain.”

Other retailers stocking Christmas jumpers include Marks and Spencer, with prices starting from £25. Next also has a large range, with prices starting from £25 too. Theree’s also festive jumpers being sold by Asda’s George, from £14.

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