Tag Archives: coupons

How to Drive Engagement and Retention With Coupons

With the rise of online shopping, it is easier and more feasible for businesses to keep track of what a customer has bought previously. They can then make recommendations based on those previous purchases or send them custom offers or coupons that reflect the interests that they’ve shown in the …

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Tracing the Evolution of Coupons Over the Years

Since the late 1800s, couponing has been an integral part of the world of shopping. All the way back in 1887, Coca-Cola offered a coupon for a free bottle of Coke, helping to launch their product to the American market and get people talking about their brand.  Fast forward a …

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