Photograph: Shutterstock Rovertown saw an immediate 18% increase in the retention rate of app users once they redeem one coupon, according to a new report by the app platform on mobile app coupons. There are two successful couponing tactics, it said. The first strategy, surprise and delight, constantly changes coupons …
Read More »Couponing Drives Retention Rate, Rovertown Reports
Photograph: Shutterstock Rovertown saw an immediate 18% increase in the retention rate of app users once they redeem one coupon, according to a new report by the app platform on mobile app coupons. There are two successful couponing tactics, it said. The first strategy, surprise and delight, constantly changes coupons …
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