PEOPLE are only just realising Costa is making a major change to its rewards scheme – and they’re furious.
The cafe giant currently gives loyal customers a free drink after collecting eight beans – one after every drink.
But from August 1, the chain wants diners to collect ten beans before being awarded a free tipple.
It means customers at the chain’s 2,600 UK outlets will have to buy two extra coffees at a cost of up to £12 before receiving any reward.
Post in the Extreme Couponing and Bargains UK Facebook group, one livid customer said: “Just a heads up for Costa app users.
“From the 1st of August you have to collect 10 beans (instead of the usual) before getting a free drink.”
The post got more than 800 likes and over 1,300 comments.
One customer said: “Whaaaat!? As if costa isn’t expensive enough already. What a rip off.”
While another wrote: “I didn’t know”, and a third added: “They haven’t told me yet”.
Costa previously defended the changes to its rewards scheme in a statement to The Sun.
A spokeswoman, said: “We’ve made some changes to Costa Club, including how many Beans customers need to collect before they can redeem a free drink in store.
“They’ll still collect one Bean for every handcrafted drink they buy in a store or from a Costa Express machine but will need to collect 10 Beans to get a free drink.”
She added that customers will continue to collect an extra bean in store when using a reusable cup.
The chain is also launching a new reward feature aimed to give customers more personalised offers.
Just weeks ago it was revealed Costa had hiked its prices again taking the price of certain souped-up drinks soaring past £6.
Basic versions of the same drinks still cost £3-£4 in smaller sizes.
Last month, rival chain Pret announced it was upping the price of its loyalty scheme by 20% to £30 a month in the face of increased staff and wholesale costs.
To find out the top coffee reward schemes, check out our guide.
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