Here’s how to avoid shrinkflation and make the most of your budget

Here in the U.S. inflation rose 8.5% between July 2021 and July 2022. As inflation pushes costs higher, you might have noticed other changes in your shopping cart courtesy of shrinkflation.

Shrinkflation happens when the product size shrinks, but the sticker price remains the same. It’s a relatively under-the-radar way for companies to maintain their profit margins without raising the price for a product.


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